Entrepreneurs: Hiring a Brand Name Consultant…Is it Worth it?

With lots of free online resources on how to choose a compelling name for your business, you should easily get the right name for your business. Just coming to the realization of how helpful these online brand naming resources can be, is in itself a sense of relief. However, what if you don’t know how…

2 Reasons Your Brand Name Is Very Important (Part 1)

It is common to see many entrepreneurs belittle the importance of business names. They believe choosing a name for a business is not a big deal. After all, what matters most at the end of the day is getting your business up, attracting customers and making sales. Isn’t it? But why, then, do established brands…