Entrepreneurs: Hiring a Brand Name Consultant…Is it Worth it?

With lots of free online resources on how to choose a compelling name for your business, you should easily get the right name for your business. Just coming to the realization of how helpful these online brand naming resources can be, is in itself a sense of relief. However, what if you don’t know how…

2 Reasons Your Brand Name Is Very Important (Part 2)

In Part 1 of this series, we established the fact that your brand name introduces your business to your target audience and the world. Going further, we want to establish another fact as far as your brand name is concerned. What’s the fact? Your brand name is one of the most valuable assets of your…

3 Reasons You Shouldn’t Choose a Bad Business Name

It is rightly said that a business name is the extension of that business. And while naming a business may be such an herculean task, coming up with a bad (or poor) name may be harmful to your business rather than being helpful. Below are 3 reasons you shouldn’t choose a bad business name. 1.…