Entrepreneurs: Hiring a Brand Name Consultant…Is it Worth it?

With lots of free online resources on how to choose a compelling name for your business, you should easily get the right name for your business. Just coming to the realization of how helpful these online brand naming resources can be, is in itself a sense of relief. However, what if you don’t know how…

2 Reasons Your Brand Name Is Very Important (Part 2)

In Part 1 of this series, we established the fact that your brand name introduces your business to your target audience and the world. Going further, we want to establish another fact as far as your brand name is concerned. What’s the fact? Your brand name is one of the most valuable assets of your…

4 Practical Tips for Naming Your E-commerce Business

Does the name you give to your E-commerce business really matter? Honestly, having the right answer to this question is key to the success of your E-commerce business. Let’s consider the following statistics on E-commerce by Statista, one of the leading statistics companies on the Internet: • In 2013, worldwide B2C E-commerce sales amounted to…

What Is Your Business Name Communicating?

Do you know your business name is always communicating a message? Just as an average person’s name is not a mere means of identification but a medium of communication, so also a business name is a medium of communication. One of the determining factors for a business’ success is how well one can communicate its…