Entrepreneurs: Hiring a Brand Name Consultant…Is it Worth it?

With lots of free online resources on how to choose a compelling name for your business, you should easily get the right name for your business. Just coming to the realization of how helpful these online brand naming resources can be, is in itself a sense of relief. However, what if you don’t know how…

Did You Consider These Three Factors Before Choosing Your Business Name?

A business or brand name is the linguistic part of a business: It is spoken, as well as heard and seen. A business name introduces a business; it represents all that the business stands for, and should therefore be strategically formed so as to earn its place in the daily vocabularies of customers/clients. Being professional…

2 Reasons Your Brand Name Is Very Important (Part 2)

In Part 1 of this series, we established the fact that your brand name introduces your business to your target audience and the world. Going further, we want to establish another fact as far as your brand name is concerned. What’s the fact? Your brand name is one of the most valuable assets of your…

2 Reasons Your Brand Name Is Very Important (Part 1)

It is common to see many entrepreneurs belittle the importance of business names. They believe choosing a name for a business is not a big deal. After all, what matters most at the end of the day is getting your business up, attracting customers and making sales. Isn’t it? But why, then, do established brands…

4 Practical Tips for Naming Your E-commerce Business

Does the name you give to your E-commerce business really matter? Honestly, having the right answer to this question is key to the success of your E-commerce business. Let’s consider the following statistics on E-commerce by Statista, one of the leading statistics companies on the Internet: • In 2013, worldwide B2C E-commerce sales amounted to…

What Is Your Business Name Communicating?

Do you know your business name is always communicating a message? Just as an average person’s name is not a mere means of identification but a medium of communication, so also a business name is a medium of communication. One of the determining factors for a business’ success is how well one can communicate its…

3 Reasons You Shouldn’t Choose a Bad Business Name

It is rightly said that a business name is the extension of that business. And while naming a business may be such an herculean task, coming up with a bad (or poor) name may be harmful to your business rather than being helpful. Below are 3 reasons you shouldn’t choose a bad business name. 1.…

One Fact You Should Learn from LinkedIn about Brand Naming

Today, LinkedIn has over 400 million members! What is the magic? Several great factors are definitely responsible for the company’s huge success. However, the company’s brand name, LinkedIn, is, no doubt, one of these factors. How do we mean? The overall vission of LinkedIn is to connect all professionals from all parts of the world…