What is the magic? Several great factors are definitely responsible for the company’s huge success. However, the company’s brand name, LinkedIn, is, no doubt, one of these factors. How do we mean?
The overall vission of LinkedIn is to connect all professionals from all parts of the world for networking and opportunities. True to their vision, they have since connected millions of professionals, bringing millions of opportunies their way in the process.
The above vision is seen sculptured into their name, LinkedIn, which is one of the world’s most recognized and respected brand names. When you hear or see the brand name LinkedIn today, what comes to your mind? Global connections? Profitable networking? Uncountable employment opportunities? The list goes on.
The secret of the success of the brand name is its ability to excellently communicate what LinkedIn stands for. That is, when you join LinkedIn, you are linked-in! Great, isn’t it?
Dear entrepreneur, what is your business name communicating to your target audience? Is it communicating the Unique Selling Point (USP) of your business?
If the brand name LinkedIn is bringing millions of dollars for the company, your business name can bring same for your business, too.