It is rightly said that a business name is the extension of that business. And while naming a business may be such an herculean task, coming up with a bad (or poor) name may be harmful to your business rather than being helpful.
Below are 3 reasons you shouldn’t choose a bad business name.
1. Brand Recognition
Acknowledging the fact that your business name would play a key role in ensuring that your brand is accorded the recognition it deserves, should be a more than enough motivation for you to go for the name that best matches your business goals or aims.
Therefore, settling for a bad name could be a bad omen for your general business experience with regards to your prospects, judging from your choice of a not-excellent, poorly developed business name.
2. Brand Reputation
No doubt, sustaining the image of your business is very critical, but this sustenance is a process which starts from your brand name.
Creating an excellent business name would create an excellent business image in return, but going the opposite path might put a dent on your business reputation.
3. Business Pursuit
Your brand’s overall pursuit is truly worth a great deal of attention. But much more attention is to be given to your brand name at the beginning, as it has the potential to demonstrate what your business is set out to achieve in the midst of your competitors.
Any step away from the above may mean your business is headed for such business experience that does not match your overall business pursuit.